Feira do agricultor familiar: uma iniciativa digital para fomentar o comércio da agricultura familiar no Pará

Abstract

The growing relevance of digital business has become evident, especially during the COVID-19 pandemic, highlighting the need for innovative solutions to boost economic sectors. In this context, this work claims to develop, describe the development process and evaluate the e-commerce: Family Farmer Fair. This solution aims to expand the sales of family farmers to regions of Pará where a lack of active platforms has been identified. The solution adopted was to develop an application that allows farmers to manage their own ads on the platform, placing them as protagonists and promoting digital empowerment in this public that faces challenges when using digital solutions. The development process covers the stages of system requirements gathering, use cases, modeling, implementation and refactoring, resulting in detailed documentation. In addition, a usability test was applied, based on the System Usability Scale (SUS). The results of the evaluation were positive in that they were above average, reaching an average Customer Satisfaction Index of 75. This result is crucial for guiding the growth and development of new features in the platform.