2024-01-302024-01-302013-08-19SIQUEIRA, Márcia Denise dos Santos. Gramática do designer visual em propagandas publicitárias. Orientador: Raimunda Dias Duarte. 2013. 19 f. Trabalho de Curso (Licenciatura em Letras – Língua Portuguesa) – Faculdade de Ciências da Linguagem, Campus Universitário de Abaetetuba, Universidade Federal do Pará, Abaetetuba, 2013. Disponível em: https://bdm.ufpa.br/jspui/handle/prefix/6625. Acesso em:.https://bdm.ufpa.br/jspui/handle/prefix/6625In this article we mainly focused on multimodal analysis of advertising texts. The goal is to show that, in advertisements, the choices of colors, shapes, letters, textures, sounds, including all semiotic modes are endowed with meaning and the compositional elements of the images are not chosen randomly. To analyze the advertisements, removed the magazine Marie Claire editions of December 2012 and January 2013, we applied the categories of the Grammar of Visual Designer, Kress and van Leeuwen. The results show that as the interlocutors need a grammar specifies to be able to read and write verbal texts, the same thing happens with multimodal texts must elect some rules and standards to produce and decode texts of this natureAcesso AbertoMultimodalidadeGramática do designer visualPropagandaMultimodalityGrammar of the visual designerAdvertisingCNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS::LINGUA PORTUGUESATrabalho de Curso - Graduação - Artigo