2025-03-312025-03-312024-11-25SOUZA, Alexander Hierro Ferreira de. Estratégia de desenvolvimento de produto em habitações verticais na Amazônia: impactos institucionais e tendências. Orientador: Frederico Guilherme Pamplona Moreira. 2024. 41 f. Trabalho de Curso (Bacharelado em Engenharia Civil) – Faculdade de Engenharia Civil, Instituto de Tecnologia, Universidade Federal do Pará, Belém, 2024. Disponível em: https://bdm.ufpa.br/jspui/handle/prefix/7924. Acesso em:.https://bdm.ufpa.br/jspui/handle/prefix/7924This work is based on the recognition of a phenomenon in the real estate market of Belém, Pará – in the Brazilian Amazon. The phenomenon refers to the relative increase in the size of balconies in residential apartments launched in the city between 2005 and 2017 by construction companies, aimed at increasing the number of units per tower. The main objective is to identify the institutional factors that support this increasingly adopted development strategy in the region. To achieve this, regression techniques using ordinary least squares and spatial autocorrelation analyses were employed. The results confirmed the relationship between the restrictive parameters of the Urban Master Plan and the increase in balconies, as well as highlighting the spatial dependence of the observations, indicating that these projects tend to concentrate in specific areas of the city, mutually influencing one another. Institutional Theory played a central role in the analysis, demonstrating how organizational strategies adapt to the regulation of urban land use, balancing the forces of demand and supply for apartments.Acesso AbertoMercado ImobiliárioEstratégia de Desenvolvimento de ProdutoPlano Diretor UrbanoTeoria InstitucionalTransbordamento EspacialReal Estate MarketProduct Development StrategyUrban Master PlanInstitutional TheorySpatial SpilloverCNPQ::ENGENHARIASTrabalho de Curso - Graduação - Monografia