2025-03-132025-03-132024-10-09OLIVEIRA, Luann Victor Chermont de. Estratégias de marketing ambiental utilizadas pelo Clube do Remo, Belém-PA, em campanha por um futebol com responsabilidade socioambiental. Orientadora: Izabela da Silva Jatene. 2024. 26 f. Trabalho de Conclusão de Curso (Licenciatura em Ciências Sociais) - Faculdade de Ciências Sociais, Instituto de Filosofia e Ciências Humanas, Universidade Federal do Pará. Belém, 2024. Disponível em: https://bdm.ufpa.br/jspui/handle/prefix/7857. Acesso em:.https://bdm.ufpa.br/jspui/handle/prefix/7857The constant transformations that the digital world undergoes influence changes in the behavior of many social sectors. An important behavior noted as digital advancement was the mode of activism, which increased the reach among those seeking and obtaining new marketing strategies and appeal. Football is a sport that moves crowds, with huge crowds and wide visibility. In the Amazon, Clube do Remo is a football team with one of the biggest fans in the North of Brazil, having great social responsibilities, whether in forming opinions or introducing new products and trends. These major advertising representatives are important in the Amazon, as the region has enormous environmental, social and cultural diversity, but suffers from different types of exploitation and degradation. The objectives of this study are to analyze the multichannel marketing strategies used by Clube do Remo to promote the environmental campaign “Feel the Amazon” and its socio-environmental responsibility, in addition to analyzing the social diversity of conceptions of the “Amazonias”. This analysis took place from the launch of the campaign and other relevant publications, both on the Clube do Remo website and on its social networks. The literature shows football as an important tool for struggles and social activism, mainly because it has a large number of fans and appeal from the media and commerce, being able to carry out marketing strategies with other organizations and for consumption. In relation to the social diversity of the Amazon, studies show that more than a thousand indigenous tribes have different relationships with the environment, having their own conceptions of the Amazonian space, studies show that there are several different and important views of the Amazon that live from the Eurocentric vision that sees the region as a demographic desert. The campaign published shocking facts and images so that fans could feel the impacts and become aware of how much destruction and pollution can impact the Amazon. The importance of analyzing the use of marketing in issues of activism in football is highlighted.Acesso AbertoAmazôniasMarketing ambientalClube do RemoAtivismo no futebolEnvironmental marketingActivism in footballCNPQ::CIENCIAS HUMANAS::SOCIOLOGIATrabalho de Curso - Graduação - Monografia