2025-09-302025-09-302025-04-03CARVALHO NETO, Jair dos Passos de. Marketing digital como ferramenta para a mediação da informação: as estratégias do Museu Paraense Emílio Goeldi (MPEG). Orientador: João Arlindo dos Santos Neto. 2025. 30 f. Trabalho de Curso (Bacharelado em Biblioteconomia) – Faculdade de Biblioteconomia, Instituto de Ciências Sociais Aplicadas, Universidade Federal do Pará, Belém, 2025. Disponível em: https://bdm.ufpa.br/handle/prefix/8644. Acesso em:.https://bdm.ufpa.br/handle/prefix/8644The Information Age, tied to the emergence of technological advances and the continuous evolution of communication and information media, represents a transformation in how people interact and seek information and knowledge. This study analyzes how the Museu Paraense Emílio Goeldi uses social media to mediate scientific information to the public. The research is exploratory and descriptive in nature, combining a literature review and documentary research. The museum's social media platforms, including Instagram, Facebook, YouTube, and X, were analyzed to identify digital marketing strategies and scientific information mediation. The documentary analysis mapped the practices and initiatives adopted by the museum over time. The results show that the museum utilizes various social media platforms to disseminate scientific information. YouTube was the first platform adopted, followed by Facebook and Instagram, the latter being the most active platform, especially during the pandemic, with reels and interactive content. The X platform is used less frequently. The content strategy is organic, with no paid promotions, and faces challenges in integrating different sectors for content curation. It is noted that social media has expanded the museum’s reach and engagement. This study reinforces the importance of social media in mediating information and engaging with the public, highlighting the continuous evolution of the museum’s digital strategies to adapt to changes and audience needs. The research concludes that, by strategically using social media, the museum not only expands its reach but also fosters more meaningful interaction with society, contributing to the democratization of access to scientific and cultural knowledge.Acesso AbertoMediação da nformaçãoMídias sociaisMarketing digitalInformation MediationMuseu Paraense Emílio Goeldi (MPEG)Social mediaDigital MarketingCNPQ::CIENCIAS SOCIAIS APLICADAS::CIENCIA DA INFORMACAO::BIBLIOTECONOMIATrabalho de Curso - Graduação - ArtigoAttribution-NonCommercial-NoDerivs 3.0 Brazil