2017-09-122017-09-122017-04-03NASCIMENTO, Ariane Nazaré Cardoso do. O marketing na biblioteca escolar: aplicação na Biblioteca George T. Colman (CCBEU). Orientador: Franciele Marques Redigolo. 2017. 91 f. Trabalho de Curso (Bacharelado em Biblioteconomia) – Faculdade de Biblioteconomia, Instituto de Ciências Sociais Aplicadas, Universidade Federal do Pará, Belém, 2017. Disponível em: http://bdm.ufpa.br/jspui/handle/prefix/62. Acesso em:.http://bdm.ufpa.br/jspui/handle/prefix/62Highlightsthe activitiesofmarketingin school libraries, discussingactions and organizational attitudes that canmake a difference, in a positive way, in those environments, through a case study of Biblioteca George T. Colman, of the Centro Cultural Brasil-Estados Unidos (CCBEU). It aims to provide an incentive to the studies in marketing in school libraries throughits application in CCBEU's Library. Specifically, it aims to identify the main trends in information marketing; to investigate how marketing has been planned and executed in Brazilian school libraries; and analyze how CCBEU's library applies marketing, what strategies have been used and what results have been obtained. It is presented as a qualitative, descriptive research, developedin Biblioteca George T. Colman Library, of the language school CCBEU, unit Padre Eutíquio, in Belém (PA). Uses data collected from documentary research, participatory observation and semi-structured interview with the library manager. Analyzes data using the model proposed by Honorato (2004) and Kotler and Keller (2006), identifying the main elements of marketing planning and examining its application in CCBEU's library. Discusses the results based on the studied theories, highlighting the main indicators related to the internal and external environment, segmentation, positioning, strategic and tactical planning and marketing mix, identifying as main results the greater visibility of the Library inside and outside CCBEU and a more active participation of the information unit in the overall planning of the maintaining institution. Concludes that the library operates harmoniously with the strategic planning of CCBEU and, although marketing may be apllied in a subconscious way, the results of the effort in offering genuine value to its customers has been giving great results.Acesso AbertoMarketing de bibliotecasBibliotecas escolaresBiblioteca George T. Colman (CCBEU)Centro Cultural Brasil-Estados Unidos (CCBEU)CNPQ::CIENCIAS SOCIAIS APLICADAS::CIENCIA DA INFORMACAO::BIBLIOTECONOMIATrabalho de Curso - Graduação - Monografia