2026-03-112026-03-112025-09-16COSTA, Gabriele Patricia Barra da. Sacudindo os Oris: Umbanda, experiências, significados e transformações sociais. Orientadora: Marilu Marcia Campelo. 2025. 28 f. Trabalho de Curso (Bacharelado em Ciências Sociais) - Faculdade de Ciências Sociais, Instituto de Filosofia e Ciências Humanas, Universidade Federal do Pará. Belém, 2025. Disponível em: https://bdm.ufpa.br/handle/prefix/9309. Acesso em:.https://bdm.ufpa.br/handle/prefix/9309This article proposes a reflection on how the umbanda religion was forged in a context of intense social transformations within Brazilian society and how, throughout history, it has played an important role in debates about cultural identity in the country. The text explores the experiences of people who practice or research African-derived religions, exploring the different perceptions surrounding the use of the term "umbranca," which sparked debates on a social media platform. The work analyzes some of these interpretations of Umbanda in the context of technological social mediations, highlighting other meanings that emerge in this setting of digital mediation and how the religion is understood in contemporary society.Acesso AbertoUmbandaCulturaTransformações sociaisUmbrancaRedes sociaisCultureSocial transformationsSocial mediaCNPQ::CIENCIAS HUMANAS::SOCIOLOGIATrabalho de Curso - Graduação - Artigo