2017-03-222017-03-302017-03-222017-03-302016MOURA, Michelle Suellen do Espírito Santo. Prática do buzz marketing: um estudo de caso na biblioteca do IEMCI/UFPA. Orientador: Hamilton Vieira de Oliveira. 2016. 47 f. Trabalho de Curso (Bacharelado em Biblioteconomia) – Faculdade de Biblioteconomia, Instituto de Ciências Sociais Aplicadas, Universidade Federal do Pará, Belém, 2016. Disponível em: http://bdm.ufpa.br/jspui/handle/prefix/9. Acesso em:.http://bdm.ufpa.br/jspui/handle/prefix/9Analyzes the use buzz marketing done by the users of the Library of the Institute of Mathematics scientifically Education (IEMCI). Its general objective is to analyze the treatment of the services offered in IEMCI Library, through the practice of marketing buzz disseminated by users in this way to promote real user growth and serve as a starting point a model for other libraries and specific objectives: identify how is done the dissemination of information; evaluate the divulgation of the library in society and the degree of user satisfaction. It is characterized as a descriptive research with a quantitative approach in the form of case studies on application of buzz marketing IEMCI Library. It was used the questionnaire as a data collection instruments. The result of the analysis proposed in this research shows, in general, that the practice of marketing buzz has caused the real user growth IEMCI Library because the level of attractiveness has prompted the user to disseminate the library name. It is concluded that for a good library’s accomplishment the user need to find the products and services that satisfaction them.Acesso AbertoMarketing de bibliotecasBibliotecas universitáriasBuzz marketingDisseminação da informaçãoBiblioteca do Instituto de Educação Matemática CientíficaI (IEMCI)CNPQ::CIENCIAS SOCIAIS APLICADAS::CIENCIA DA INFORMACAO::BIBLIOTECONOMIA::PROCESSOS DE DISSEMINACAO DA INFORMACAOTrabalho de Curso - Graduação - Monografia